Ruben Wong

Ruben Wong

Lima Peru


An Architect, professional, specialist in Ventas, with 25 years of experience. Working at ibm.

Areas of interest: Graphic Design, Web Design, Illustration, Branding

More than 12 years experience working for multinationals and Peruvian companies as BDM, Sales Manager, Channel Manager and Pre Sales roles.
Strategic, goal oriented executive with excellent interpersonal relationships, good motivator and team work oriented work. Throughout my career I have consistently delivered outstanding results in all the industries that I have worked on. Experience in Information Technology,Consulting, Integration, Telcos, Microfinance and Goverment with strong leadership and teamwork organization skills.

Specialties: Strong and long terms relationships.
Sales Management and people motivation.
Deep understanding of customer needs.
Competitive Analysis.
Partner Development.
Demand Genertion Activities.
Server and Storage Architure.
Backup , Recovery and Archiving Design.

Sales Manager
February 2012 – December 2012 (11 months)Lima, Peru
Sonda is a multinational company, stablished in 10 countries of Latin America, with a revenue of US$1.1 Billions dollars and more than 13,000 employees. Actually is the most important integrator of services and technology in LA, with partnership with important brands such as: Cisco, EMC, HP, Riverbed, Xerox, Oracle and with a portfolio of services such as: Service Desk, Printing Outsourcing, Device Utility, Software Factory, ERP and Assest Management solutions.

I am responsible of the Management of the Comercial and Sales team In Peru, with a quota objective of US$15M of revenue for the 2012 and:

- Definition and implementation of the sales business plan for the Company.
- Sales Management of a team of 6 Account Manager, with coverage in different markets such as: Goverment. Retail, Industry, Oil & Gas.
- Management of the relationship with different vendors such as: HP, Xerox, Cisco,EMC, Riverbed, Oracle, Teradata.
- Development of the business plan for each brand.
- Quota attaiment for each brand and business unit of the company.
- Develop of the marketing strategy of the company.

Commercial Sales Rep
January 2010 – February 2012 (2 years 2 months)Peru & Bolivia
Responsible of:

- The sales coverage in the Bolivian territory, defining the startup strategy for vertical markets such as: Telco, Oil & Gas, Mining, Banking and Finance and Goverment.
- The sales coverage in strategic accounts in the Peruvian Territory, defining strategies for customers in Oil&Gas, Mining and some goverment accounts.
- Analisys of the local competition and the market share for Storage and Backup.
- Demand Generation activities to be developed with the Peruvian and Bolivian Partners with their local customers and with the focused markets that has been defined with them.
- Work in team with the partners to accomplish the quota and sales objetives for the year.

Quota Objetive: US$3.7M.
Quota Accomplishment: US$4.8M.

In terms of new customers, I closed deals at 8 new customer in the territory asigned, for an amount of US$1M.
(Open)1 recommendation

Marcelo Fandiño
Regional Manager EMC South Cone, Latin America at EMC
Ruben is a never surrender business man. Proactive and creative, he is allways searching for new challenges. He is a teamplayer, committed to team targets.View

Partner Manager
September 2007 – December 2009 (2 years 4 months)Peru & Bolivia
My objetive was develop the partner network and start the sales through partners, responsible of:

- Definiton of tthe Partner Strategies in each country : Peru and Bolivia.
- Definition of the business plan for EMC portfolio considering the partner strengths and focus in each vertical or specialized market.
- Deploy the corporative partner program with each partner.
- Create demand generation activities events and campaings with the partner, in order to make growth the pipeline, bring new opportunities and close the deals for the forecast.
- Assure each partner is compliant with the EMC Partner Program.
- Work in team with the partners to accomplish together the quota and objetives for the year.

In the time I was Partner Manager:

- I accomplished all the goals that my manager has defined for me.
- The company increased the revenue through partners in 35%.
- EMC gained market share in vertical markets such as Peru: Education (Universities), Minning and Broadcasting and Bolivia: EMC gained market in the Telco and goverment segment.

Quota Asigned: US$2.5M.
Quota Accomplishment: US$2.2M.

Technology Consultant
June 2006 – June 2007 (1 year 1 month)
Responsible of:

- The technical understanding and qualification of the customer storage and backup requeriments.
- The design of the solution for the customer project, considering the interoprability matrix and the accomplishment of the customer expectations.
- Selling services for the installation, implementation and support of the project.
- Building a trusted relationship with technical and recommenders level at the customer infrastructure.

In this phase of my career:

1) I have accomplish the 100% of the goals defined by my managers.
2) I was part of the team that build and sold the Disaster Recovery strategye and implementation for the Out of Region Disaster Recovery Project of Banco de Credito del Peru.
3) I help to sell the Backup to disk project of Telefonica Moviles for the AS/400.
4) The Disaster Recovery project and the Redundant Storage for Caja Nuestra Gente (Fundacion BBVA).
5) The Storage Consolidation Strategy and the Backup to Disk Project with EMC Products for Entel Bolivia.
(Open)1 recommendation

Carlos Roberto Coneglian
at HP Enterprise Services
I had the opportunity to develop business within major corporations in Peru with the local support from Ruben, who demonstrates an outstanding competence when developing business either with his strong technical and solution design backgroung and...View

Sales Manager
October 2001 – May 2006 (4 years 8 months)
Responsible of:

- Manage the sales team of the company, with a 100% of growth in the revenue: from US$1.5M to US$3.5M.
- Definition and implementation of the sales business plan for the Company.
- Sales Management of a team of 5 Account Manager, with coverage in different markets such as: Goverment. Retail, Industry, Oil & Gas.
- Development of the HP Storage and Servers Product lines.
- Development of new business lines such as: HP Open View.
- New business plan for Oracle services , for the Database and develoment services.

Commit was the partner number one in Sales of Oracle database and application server licenses in the year 2002 and 2003.
I lead the company to be recognized as the Storage partner with better performance and Growth by HP for the Peruvian Territory in years 2004 and 2005.

Systems Engineer
1999 – 2001 (2 years)
I was responsible of:

Design of the architecture of the storage solutions for current and new customers for EMC, being the Storage specialist for Oracle and Hitchia competition specialist.

When I was in this role I did accomplished some new accounts such as Pacifico Peruano Suiza (the biggest and mosto important insurance company and Peru) and Sedapal the service provider of water in the the City of Lima (project of US$1.5 million of american dollars.

Senior Consultant
Ernst and Young
1998 – 2000 (2 years)
I was responsible of:

The architecture and database team, being the senior database team leader and consultant from the provider side: Ernst & Young for the New Telefonica´s Commercial and Sales Projetct valued in more than US$50 millinong dollar and executed by more than a multinational team of 250 people of different countries..
I was responsible of the implementation of the Arbor Kenan, Vantive, Finesses and Tibco databases, managing more that 25 database and 50 TB of information in OLTP DB, considering also the datawarehousing and backup and recovery environments.
(Open)1 recommendation

Marcial Leon
Project Manager at EMC
Ruben is very result oriented person, he is always proactive and his relationships with customers are open and clean. His is hard worker and always gets objectives. Good person to work with and better person as firend.View
Opensoft SRL
1994 – 1998 (4 years)
Responsible of:

Oracle training, implementation, configuration and support of different applications in differents industries such as: Inssurance, Retail, Banking and brokerage with Oracle database and application servers.
Oracle trainer for Peru, Bolivia and Puerto Rico.
First Oracle Master in the region.
Microsoft Certified Proffesional.
Project Manager and Presales manager for Platinum Technology products for: Oracle Databases, development and Security.
(Open)1 recommendation

Paulo José Erlich, MSc.
Business Consultant at Jimmy Technology Solutions
Ruben no solamente es un excelente profesional pero también una persona especial. Técnico competente, domina como pocos el conocimiento de cierto producto de TI, que es su especialidad, siendo reconocido, inclusive, por el propio fabricante. Además,...View
Information Management Services for Health Sector In Peru(Link)
Lima, Peru
November 19, 2012
This document delivers information about the real situation of the Information magemente services for the Heatlh sector in Peru, the limitations and scopes in the public and private health sector.
Also covers solution and alternatives to increase the coverage of the heatlh atention using the current technology available in the market with communications, servers, hardware and software technoloty,...more
(Open)5 authors, including:

Ruben Wong
Sales Manager at Sonda

Carlo Romero

Jorge Quiñonez

Jose Agapito
Portuguese (intermmediate)
French (Basic level)
Tulane University - A.B. Freeman School of Business
International Finances
Doing Business in China
International Marketing
Executives Finances
Leadership and Strategic Administration
Doing Business in North America
Administracion Estrategica y Liderazgo
Strategic Marketing
Top 10


5Solution Selling

5Storage Area Networks

4Cloud Computing

4Storage Solutions

4Storage Virtualization



3Sales Management

More Skills & Expertise
3Sales Process
1Competitive Analysis
1Direct Sales
Partner Development
Channel Partners
Enterprise Software
Business Alliances
Enterprise Storage
Channel Management
Channel Relationship...
channel account...
Tulane University - A.B. Freeman School of Business
Global MBA, Administration, Finance, Marketing
2011 – 2012
(Open)11 courses, including:
Tulane University
Professional in Business Adminsitration, Bussiness
2009 – 2011