Jose Costa

Jose Costa

Montevideo (Montevideo), Uruguay

An Advertiser professional specialist in Media Planning/ Market Research, with 16 years of experience. I work at Costa SCI.
Areas of interest: Advertising, Urbanism, Communication, Marketing, Branding, Technology


Sociologist. Advertising and market research professional with experience in advertising agency and in a market researc company.
Passionate for understanding the social behavior and trendspotting.


• Strategic and tactical media planning
. Social, market and opinion research
• Qualitative and quantitative research
• Strategic Planning
• Consumer/media/audience research
• New Media



Founder & Director
March 2013 - Present

Our Services:
:: Strategic & Tactical Media Planning (Traditional/ Digital Media)
:: Media Buying
:: Media Research
:: Insights Research
:: Market Research
:: Opinion Research
:: ROI Research

General Manager
September 2012 - January 2013

Market Panels is a market research company specialized in Household Panel Data


Account Director
January 2010 - September 2012

Responsible for managing Telefónica Móviles (Movistar) account

Media Planner/ Strategic Planner & Researcher
May 2005 - December 2009

Responsible for research, develop and implement media objectives, media strategies and campaign budgets to meet client goals and objectives, working extremely closely with the account service department and the creative department.
Buy broadcast, print, out-of-home media and digital media needed to implement the media plan.
Identify and research target audience to ensure the most efficient media mix.
Monitoring media plan, development of competitive analysis and post-analysis campaign results and measure the campaign results working with standard tools and developing in-house tools.
Responsible for all the research activities in the agency. Conduct quantitative and qualitative research, analyzes information, identify solutions, and report results.
Develop presentations to clients
Work experience in different brands and categories such as:
P&G (Consumer products); Banco de Seguros del Estado (Insurance); OCA (Credit Card); HSBC (Bank); GSK (Healthcare); Bodegas Juanico (Winery); among others.

Co-Founder & Managing Partner at Opción Consultores
May 2003 - June 2006 (3 years 2 months)
Responsible of plan and implement quantitative and qualitative research projects.
Designing questionnaires and organising surveys.
Managing survey staff.
Designing and moderating focus groups
Conducting in-depth interviews
Analysing and interpreting data using statistical and qualitative analysis software, such as: SPSS and Atlas.ti
Writing reports and presenting results to the client and advising on how to best use research findings.
Projects that he conducted include customer satisfaction research, new product development research, advertising research, usage and attitude surveys, employee surveys and public opinion research; within both the private and public sectors.
Work experience in different brands and categories such as: COPSA (Transport); Quesería Helvética (Dairy Products); La Sin Rival (Bakery); Botnia (Forestry); among others



- English
- Portuguese

Skills & Expertise

New Media
Strategic Planning
Market Research
Media Planning
Qualitative Research
Customer Insight
Brand Architecture
Digital Strategy
Marketing Research
Consumer Behaviour
Digital Marketing



Universidad Católica del Uruguay 'Dámaso Antonio Larranaga'

Postgraduate, Marketing, 2009 - 2010

Universidad de la República
Postgraduate Diploma, Applied Research in Advertising, Marketing & Public Opinion, 2005 - 2006

Universidad de la República
BA, Sociology, 1997 - 2002

Universidad ORT Uruguay
Social Communications, 1996 - 1997



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