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Articles on Branding

Illustration:
Alfredo Gutiérrez Borrero
Author:

Alfredo Gutiérrez Borrero

Title:

Usage and brand

Synopsis:

Can we design to unbrand instead of branding? It'd be convenient to «self-design» ourselves through our own ways of using, without others marking us with their ways of design.

Translations:
Read in spanish
Votes:
1
Followers:
282
Illustration:
Daniela Del Pino
Author:

Daniela Del Pino

Title:

Branding types

Synopsis:

Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.

Translations:
Read in spanish
Votes:
5
Followers:
33
Illustration:
Norberto Chaves
Author:

Norberto Chaves

Title:

Verbal/Non Verbal as an Identifying Polarity

Synopsis:

The typological role in identity reference.

Translations:
Read in spanish Read in portuguese
Votes:
2
Comments:
1
Followers:
2724
Illustration:
Joan Costa
Author:

Joan Costa

Title:

Birth and Evolution of the Brand in 7 Steps

Synopsis:

The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.

Translations:
Read in spanish Read in portuguese
Votes:
5
Followers:
1943
Illustration:
Pau De Riba
Author:

Pau De Riba

Title:

Invisible Design

Synopsis:

After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Translations:
Read in spanish
Votes:
1
Followers:
45
Illustration:
Premios Clap
Author:

Premios Clap

Title:

CLAP International Design Awards

Synopsis:

We launch the the first excellence awards for design, branding and communication professionals in Latin America.

Translations:
Read in spanish
Followers:
61
Illustration:
Guillermo Dufranc
Author:

Guillermo Dufranc

Title:

Healthy Food has Changed Packaging Design

Synopsis:

Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Translations:
Read in spanish
Votes:
9
Comments:
2
Followers:
360