I've just graduated, but I've been working as a freelancer for some time. My first clients came to me under recommendation of someone else, a few others found out that I can do “post signs” and “doodles”. Stores are diverse: a neighbourhood optics shop, a retail, a hardware shop. Although one learns from personal experience, it might be useful for someone if I share my first “blows”:
Bring a laptop to design or perform corrections in front of the client. I did it in several occasions because the client didn't communicate well his needs and I thought this way I'd finish faster with the design. Big mistake!
While trying to retain a client and gain more experience, I ended up almost giving away my work. Why we must not make excessive discounts?
To visit a client with notes, papers and unorganized sketches creates problems and gives a really bad image. Showing order provides trust and allows to build a professional relationship. It is also important to know how to manage the project properly. It is convenient to elaborate a file including the project's name, starting date, deadlines, proportions, notes, visual references and meeting dates. This practice is fundamental in order to give an estimate of time and resources that the project demands.
I never imagined that for being a designer, one must possess the gift of patience.
What these experiences taught me is to defend my design decisions, improve my argumentative skills to prevent the client from deciding in matters that are beyond his knowledge, in order to guide the project efficiently.
And of course, I will continue learning!
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Muchas veces nos enfrentamos con clientes que prometen ser un dolor de cabeza. Dan señales que a veces no queremos atender, ponderamos la oportunidad económica por encima de un problema en puerta.
Muchas veces las críticas basadas en gustos personales nos desvían del verdadero objetivo.