Nowadays, we can state that social networks are the most confident, easy and democratic information source that exist. Even when the majority of media communication has its own official profile in different social networks, we know they had their slant according to their editorial line.
We got information about Tsunami in Japan 2011 actually in real time, due to the tweets of people who live there and captured photo and video in the moment of the tsunami happened. Never before citizens we had this access so immediate and ubiquitous. It has promoted democratization of the information received and transmitted by users even when we know here in Latinamerica there are a gap without access to ITC.
Instagram (IG), the photography social network with 15 millions of users in the world in 2011,1 two years later it has 100 millions of users, due in part, to commercial strategies that considered it as a profitable company to buy. Doctor Jacob Bañuelos says that IG has among their keys for success:2
“To promote the passion for instant photography as extension and expression of the emotions in each moment” as well as “to facilitate socialization of photography building a friend community, which it means to reinforce a membership sense inside the network”.
In January 2013, neither the threat of users image commercialization (that caused a massive exodus of users) had could stop their growth. Use of IG has been strongly criticized because of the great quantity of snaps uploaded everyday about pets, breakfast, food, self portraits, even a weird trend among young wealthy people who upload bar and restaurant bills and other eccentricities.
Nevertheless, as all innovations, the value of IG resides in the use of human been gives. For that reason, I would like to talk about a few examples of creative use of IG for artistic expression, ethnographic research and education.
Previous paragraphs have samples of the potential constructive use of IG. We have within our reach a very useful tool. This article does not finish to talk about IG, this is just an approach from a glance of an active user and observer of its potential.
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Etnographic research for brands, marketing visual education for young consumers, where it´s the funny part? plus coltan is the most controvertial mineral in africa guilty of the genocide in congo. Beyond predjudices about it triviality?
I guess instagram is just part of the problem...
Respuesta a la pregunta más común —explícita o tácita— que presentan la mayoría de los que deciden encarar proyectos en la web.
La cultura material nace de la interacción del hombre con artefactos derivados de la técnica y con el análisis de los mismos. ¿Tienen las sociedades esta cultura? ¿Por qué analizarla?