Fewer Products vs. More Services

A possible new horizon for the world and for the Design.

André Ricard Barcelona
Followers:
433
Comments:
1
Votes:
1
Compartir:

The socioeconomic system of the occidental society was organised as a result of the Industrial Revolution of the XIX century. The utilisation of high productivity machines in the industrial processes made the massive production of consumer goods possible. These goods were suddenly affordable for a wide social sector marginalised until then. Thus, the technological progress made the invention of machines and tools that provided a noticeable improvement of the quality of life possible. The new middle class to whom theses goods were allocated to was also the new workforce that industrial society required.

This massively increased industrial production system -in essence, socially beneficial- also carries risks with it if it gets out of control. In effect, industries are planned to keep on producing goods, even if the peremptory needs are already widely met. Then, the relation that should exist between what can be produced and what society really needs is ruined. So, skilful plans are conceived to lumber the markets with all of the products. Programmed expiry dates and disposable products -that expect to produce improvements and more comforts- just give rise to useless and damaging wastes. This way, waste and pollution raise and this is the exact opposite to what our world needs. The things we use in any activity should be made to be with us for lots of years; not only for the evident socioecological factors, but also because we grow fond of those useful, loyal and efficient products that come with us in our day-to-day life. Urging us to replace them when they still work not only offends our intelligence but also infringes upon our sensitivity.

When a system that was born thanks to the conjunction of various factors, both social and technological, loses its way and is not ran with sense; it could also give cause to dangerous nonsense. If we want to avoid more productive chaos that not only exhausts the available natural resources but also compromises the ecological balance of the planet, we have to change radically our course. This is not about stopping the inventive creativity but reorienting it to other objectives. Without a doubt, the most immediate is to require the consume goods to:

  1. Satisfy real necessities.

  2. Produce more well-being.

  3. Reduce the energy spending.

  4. Use environment-friendly materials.

  5. Be conceived for having a long useful life.

But it would not be just reconsidering the essence of what is produced. Looking for the improvement of the collective welfare, the creative, technological, productive and organisational potential that we have today should focus on other wider goals.

We have to go beyond the insensitive help materials give us. The industrial society has more than enough useful products that accomplish stereotyped operational programmes. What it lacks is other peculiar helps, less generic. We cannot keep on entrusting our quality of life to generic goods. We should open ourselves to other kind of closer helps, looking for a society system that is able to offer those services that the technological inventions would never provide us with.

We should change the course. Reverse the path. Impose new rules of the game that stimulate and make easier the creation of new services and that look after the various collateral problems that daily life entails. Close and specific services appropriate to the varied identities, cultures and problems we have. The improvement of our quality of life depends, above all, on one of its most personal attentions. Dependence is not just suffered by disabled people and elderly men; we all have (or will have) some “disability”, insignificant or important, that will make us need some kind of help. A palliative help that only a more personal treatment can provide. This is the new horizon we should look for. That support cannot be just the one institutional social services provide today. Civil society has the necessary creativity and audacity to get involved on it and provide other services. The collaborative economy is a good example of what social media that informs and connects makes possible. The sharing websites like the comparative ones open a new kind of more caring help. But not everything happens throw distant online contacts. Small (or big) business or simple personal services that provide simple, domestic and close benefits can appear. Thus, there is an atomisation and personalization of the aid activity. There are examples that show already how feasible these kinds of close and necessary services are; for example, the courier service or the babysitting, the catering, the coaching or, why not, even Telepizza. They are all services that have spontaneously emerged for meeting a real need we had, appropriate services that help with the small (or big) problems of the quotidian reality.

And what does design have to do related to this? In that contest, a new creative front would be opened for design in all its aspects because designing is detecting where is a scarcity or a problem and knowing how to solve it. This analytic capacity could be applied to detect what kind of new services are necessary and feasible for then contribute to implement them with all they need for working properly. This would be the role design could practise in this new plausible socioeconomic horizon.

Translated by José Antonio Giménez Valencia
Followers:
433
Comments:
1
Votes:
1
Compartir:

1 Comments

Comment

This article does not express the opinion of the editors and managers of FOROALFA, who assume no responsibility for its authorship and nature. To republish, except as specifically indicated, please request permission to author. Given the gratuity of this site and the hyper textual condition of the Web, we will be grateful if you avoid reproducing this article on other websites. Published on 02/07/2015.

André Ricard

More articles by André Ricard in English

Title:

The ornaments

Synopsis:

An incitement to reconsider the role of the ornament on design works.

Share:
Title:

Design and everyday's life

Synopsis:

Designers can make a real contribution to everyday's life quality projecting low-tech objects where the shape itself allows function.

Share:
Title:

Craftsmanship and design

Synopsis:

Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.

Share:
Title:

From the Useful-object to the Object-tool

Synopsis:

Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.

Share:

You may be interested

Oskar Santamaría
Idioma:
ES
Author:

Oskar Santamaría

Title:

La sostenibilidad como clave para la democratización del diseño

Share:
Interactions:
Votes:
28
Comments:
2
Followers:
4
Cristhian Santin
Idioma:
ES
Author:

Cristhian Santin

Title:

Diseño de producto sustentable

Share:
Interactions:
Votes:
9
Comments:
1
Followers:
2
Yannick Woungly-Massaga
Idioma:
ES
Author:

Yannick Woungly-Massaga

Title:

Exposición de Geo-Gráficas 2015 en La Habana

Share:
Interactions:
Votes:
20
Comments:
8
Followers:
32
Martín Álvarez Comesaña
Idioma:
PT
Author:

Martín Álvarez Comesaña

Title:

O consumo do símbolo

Translations:
Share:
Interactions:
Votes:
5
Followers:
7
Diego Nuñez de la Rosa
Idioma:
ES
Author:

Diego Nuñez de la Rosa

Title:

Concientizar no es imponer

Share:
Interactions:
Votes:
15
Comments:
11
Followers:
16
Guillermo Dufranc
Idioma:
ES
Author:

Guillermo Dufranc

Title:

El lenguaje del packaging

Share:
Interactions:
Votes:
81
Comments:
26
Followers:
400
My opinion:

Login with your account to comment on this article. If you do not have it, create your free account now.

0
Gustavo Zepeda
Sep 2015

I agree with you on several points,

Firstly, design needs to focus on real needs rather than creating products for the sense of ʼcyclingʼ them as much as needed. The needs already exist and design along with research through case studies and other ethnograhic tools allows us to detect these and act upon them.

Second, the shift of design from products to service is well on its way. Sharing economies are a good example of this shift. More and more start ups based on the principles of ʼcommunity for the greater goodʼ are emerging and the best ones are solidifying as companies. Now the need of tangible products will never cese to exist as these economies rely on those products, that is true, but the creation of user experiences through digital experiences (debatable if theyʼll be considered tangible or intangible) will continue to grow exponencially hence slowing down the production of mass products that are disposable because of its fabrication.

0
Reply

Upcoming online courses

Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

4 weeks
17 Septiembre

Estrategia de Marca

Estrategia de Marca

15 claves para programar el diseño de símbolos y logotipos de alto rendimiento

4 weeks
29 Octubre

Relecturas del Diseño

Relecturas del Diseño

Una inmersión en el discurso sobre el diseño para despejar sus nociones más controvertidas: creatividad, innovación, arte, tecnología, función social...

4 weeks
28 Enero 2019

Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

3 weeks
22 Abril 2019

Auditoría de Marca

Auditoría de Marca

Taller de práctica profesional: análisis, diagnóstico y programa de marca sobre casos reales

6 weeks
22 Junio 2019