Joan Costa

Felix Beltran

Magician and master of precise expressive form.

Read in spanish
Félix Beltrán

Felix Beltran is not a graphic designer at the use. It’s a real graphic artist. He is a graphic designer in the full sense of the term. He embodies an institution of visual thinking and artistic expression in Latin America and the World.

No frills, no unnecessary elements or free and easy decorativisms-but also without sterile-functionalisms, Félix Beltrán's work uses the best graphics in the Western tradition with calm and consistent modernity. Felix is the paradigm of this difficult art that is capable of absorbing a complex idea and translate it into a formal synthesis refined and enduring. In time and memory.

His work is not unrelated to the Gestalttheorie and the perception laws. This is the source of the effective concretion of his work, his pregnancy and, therefore, the secret of his longevity and universality.

The Felix Beltran graphic language rooted in three visions, specifically human:

  • Space
  • Time
  • Geometry

That is why his work, including the beginnings of his career, never age. Those are not fashion products. They are ideas. Culture. A culture based on the study (New York, Washington, Madrid) and consecrated with two honoris causa doctorate degrees.

But Felix does not offer the unique heritage of his Mastership. His work is indissociable from a living example His friends and his students, who are many, are witnesses of his generosity and at the same time, the transmitters of his original and solid graphic art conception. That as his own person, in the simplicity of form contains rich and deep contents. So is Felix Beltran and so is his work. His Mastership is the distillation of sixty years of professional life, including fifty years of academic life. Excellence is impressive and the amount of distinctions, awards and international senior positions that Felix Beltran holds around the world, from Mexico to Italy, from Germany and Switzerland to Great Britain, from New York to Japan.

However, a social disease suffering today is indifference and oblivion. Felix Beltran deserves... No. Rectified. The new generations of designers deserve: that Felix's work illuminates their routes in this everyday world where there is so much confusion, so much devaluation of the real thing, so much loss of substance.

Author
Joan Costa Tiana
Translation
Luz Del Carmen A. Vilchis Esquivel Ciudad de México

Published on 24/08/2013

IMPORTANT: This article does not express the opinion of the editors and managers of FOROALFA, who assume no responsibility for its authorship and nature. To republish, except as specifically indicated, please request permission to author. Given the gratuity of this site and the hyper textual condition of the Web, we will be grateful if you avoid reproducing this article on other websites. Instead, we suggest and value a partial reproduction, also including the name of the author, the title and the source (FOROALFA), a link to this page (https://foroalfa.org/articulos/felix-beltran-2) in a clear and visible place, inviting to complete the reading.

Autor:
Joan Costa

More articles byJoan Costa

Article:

Birth and Evolution of the Brand in 7 Steps

Followers:
1904

Related

Illustration:
Samuel López-Lago Ortiz
Author:

Samuel López-Lago Ortiz

Title:

Mildred Constantine, pioneer in graphic design musealization

Synopsis:

Mildred Constantine did a great job, achieving the penetration of design objects in the field of museology.

Translations:
Read in spanish
Votes:
1
Followers:
16
Illustration:
Teo González
Author:

Teo González

Title:

Ventajas de los despachos pequeños

Synopsis:

Las agencias locales y los despachos pequeños tienen muchas ventajas competitivas: conocen el entorno, el mercado, las necesidades, la historia y las tradiciones del lugar.

Votes:
8
Comments:
2
Followers:
2
Idioma:
ES
Illustration:
Mario Balcázar
Author:

Mario Balcázar

Title:

El canon de Vignelli

Synopsis:

Aunque son muchos los diseñadores de quienes podemos aprender, pocos han dejado un legado tan claro y visible.

Translations:
Read in english
Votes:
103
Comments:
20
Followers:
493
Idioma:
ES
FOROALFA ISSN 1851-5606 | Contactar | Publicidad | ©Luciano Cassisi 2005~2016