The typological role in identity reference.
We don't need to manage the present but we should lead the future.
An alternative trademark constrained by profile and communication.
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.
Even though we refuse to accept it, there is indeed life in other brains: the culture of scorn harms us designers.
Clarifying the role of DT in the design process and the correct use by the designer.
Though we can learn from many designers, few have left us a legacy more clear and visible.
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.