An alternative trademark constrained by profile and communication.
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.
Even though we refuse to accept it, there is indeed life in other brains: the culture of scorn harms us designers.
Clarifying the role of DT in the design process and the correct use by the designer.
Though we can learn from many designers, few have left us a legacy more clear and visible.
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
Why designers'compensation continues to be so low? A question that still calling for an answer.
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.