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Autor:
Alfredo Gutiérrez Borrero

Alfredo Gutiérrez Borrero

Título:

When conviction gets in the way

Sinopsis:

Not all pathways lead us to the same design, nor we all have to design through the same pathway. Read in spanish

Votos:
3
Seguidores:
256
Autor:
Ana Bossler

Ana Bossler

Título:

The Influence of Fashion Bloggers on e-commerce

Sinopsis:

The fashion bloggers reduce the transactional costs in e-commerce, acquiring prestige through their posts that have the capacity to accelerate innovation diffusion. Read in portuguese Read in spanish

Votos:
1
Seguidores:
51
Autor:
Carla Santana

Carla Santana

Título:

Posada beyond La Catrina

Sinopsis:

A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México. Read in spanish

Seguidores:
11
Autor:
Jorge Del Toro

Jorge Del Toro

Título:

Creating Emotional Ties with Customers

Sinopsis:

Companies should do more for their customers: they should establish an emotional connection. Read in spanish

Votos:
2
Seguidores:
16
Autor:
Vanessa Lerner

Vanessa Lerner

Título:

Do We Really Know What a Graphic Brand Conveys?

Sinopsis:

If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind? Read in spanish

Votos:
1
Seguidores:
52
Autor:
Sebastian Guerrini

Sebastian Guerrini

Título:

How to Design Political Campaigns

Sinopsis:

A recommended structure for designing a political campaign. Read in spanish

Votos:
1
Opiniones:
1
Seguidores:
61
Autor:
Ana Yago

Ana Yago

Título:

Keep the user in mind to overcome the crisis

Sinopsis:

The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user Read in spanish

Votos:
2
Seguidores:
14
Autor:
Joan Costa

Joan Costa

Título:

Birth and Evolution of the Brand in 7 Steps

Sinopsis:

The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon. Read in spanish Read in portuguese

Votos:
3
Seguidores:
1611
Autor:
Camilo Angulo Valenzuela

Camilo Angulo Valenzuela

Título:

The Roots of Industrial Design Colleges in Colombia

Sinopsis:

Looking back from two theories about its origin.

Votos:
5
Opiniones:
1
Seguidores:
112
Autor:
Victor García

Victor García

Título:

Design on the edge

Sinopsis:

Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs. Read in spanish

Votos:
6
Opiniones:
1
Seguidores:
160
Autor:
Guido Battaglia

Guido Battaglia

Título:

No real signs of road safety

Sinopsis:

The role of visual communication in transit is vital, but not valued. Read in spanish

Seguidores:
7
Autor:
Lorena Garcia Hidalgo

Lorena Garcia Hidalgo

Título:

Why does the client think different?

Sinopsis:

When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde. Read in spanish

Votos:
5
Opiniones:
2
Seguidores:
5
Autor:
Pau De Riba

Pau De Riba

Título:

Invisible design

Sinopsis:

After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted. Read in spanish

Votos:
1
Seguidores:
38
Autor:
Rodolfo Fernández Alvarez

Rodolfo Fernández Alvarez

Título:

Accomplice design or ethical design

Sinopsis:

How long are the designers going to keep collaborating with a system which leads us to an Earth disaster? Read in spanish

Votos:
1
Opiniones:
1
Seguidores:
62
Autor:
Erik Spiekermann

Erik Spiekermann

Título:

It’s Showtime

Sinopsis:

Good and bad Powerpoint. Read in spanish

Votos:
13
Opiniones:
7
Seguidores:
328
Autor:
Leonardo Correa

Leonardo Correa

Título:

Web and graphic design for posterity

Sinopsis:

Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends? Read in spanish

Votos:
3
Seguidores:
15
Autor:
Alfredo Gutiérrez Borrero

Alfredo Gutiérrez Borrero

Título:

Forum, “fuero” and “foras”!

Sinopsis:

On the shared construction of a design without geographical, academic or professional boundaries. Read in spanish Read in portuguese

Seguidores:
256
Autor:
Pablo Bertero

Pablo Bertero

Título:

Creative myopia

Sinopsis:

The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results. Read in spanish

Votos:
1
Opiniones:
1
Seguidores:
34
Autor:
Verónica Orso

Verónica Orso

Título:

A Creative Methodology for Creative People

Sinopsis:

Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing... Read in spanish Read in portuguese

Seguidores:
39
Autor:
Jorge Del Toro

Jorge Del Toro

Título:

What does my design communicate?

Sinopsis:

Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent. Read in spanish

Votos:
7
Opiniones:
1
Seguidores:
16